Why Organic Cotton? Conventional cotton uses on 3% of the world's farmlands but 25% of all pesticides. Typically, cotton pesticides are sprayed from the air which allows the pesticides to go into the air currents, the soil, the waters, and eventually our bodies. It is estimated that the application of a third of a pound of chemicals is used to process ONE conventional cotton T-shirt. The life of conventional cotton includes fungicides, insecticides, herbicides, synthetic fertilizers, defoliants, and 70% Genetically Modified Organisms (GMO) seeds. Cotton often goes on to be treated with harmful chlorine bleaches, heavy metal dyes, flame retardants, stain and anti-wrinkle chemicals, and other "finishers". The World of Heath Organization (WHO) estimates that 20,000 people die each year from chemical exposure used on non-organic cotton.

On the other hand, growing organic cotton begins with untreated, non GMO seeds. Less energy and water is needed for the entire growth cycle of organic cotton. Farmers, their family, and farm workers are not exposed to toxic chemicals. Organic farming promotes a lifestyle that benefits the farm land, keeps chemicals from entering the food chain, and sustains the health of the world for future generations. But There's More... What happens to the organic cotton after it's grown? There are no organic regulations protecting the cotton after it has been harvested. The Organic Trade Organization has developed voluntary standards for all stages of textile processing. It is up to the consumer to ask if the OTA standards have been followed for the manufaturing of a product.